Archstone
Objective:
Embark on a transformative journey to redesign the Archstone website, focusing on investor appeal. The goal was to convey the company's unique blend of multifamily expertise, property management finesse, and construction prowess while emphasizing the potential for sustainable returns and positive impacts on communities and residents.
In alignment with their philosophy that "Property + People = Potential," Archstone embarked on a mission to redefine its online presence.
Role: User Interface Designer
User Research, Wireframing, UI/ UXDesign, Figma
Deliverables:
Homepage Transformation, Investment Opportunity Showcase, Investor Dashboard Integration, contact Page Revitalization
Strategic Homepage Redesign:
Craft a homepage that prominently features Archstone's unique value proposition for investors, using compelling visuals and concise messaging.
Investment Opportunity Section:
Create a dedicated section that provides in-depth information on investment opportunities, showcasing the potential for returns and aligning with investor interests.
Dynamic Data Display:
Archstone deals with diverse data types, from property details to financial metrics.
The redesign incorporates adaptable data structures, ensuring a seamless presentation of investment information while maintaining clarity and coherence.
Needs and Solutions
User testing significantly influenced the Archstone website redesign for potential investors. Feedback highlighted the success of the strategic homepage in effectively communicating Archstone's value proposition. The "Investment Opportunities" section received positive reviews for its intuitiveness and compelling content. The dynamic data display addressed diverse data types seamlessly, maintaining clarity. Improved navigation was confirmed by users, and feedback on visualizations facilitated necessary refinements for better user understanding.
The Archstone website redesign project concludes with a strategically targeted platform for potential investors. User testing validated the effectiveness of the homepage and the investment section, meeting user expectations. The dynamic data display successfully addressed the challenge of diverse data types, providing a seamless user experience. Improved navigation and visualization refinements contribute to a website that not only attracts investors but also provides a clear and engaging platform. Ongoing responsiveness to user feedback will further refine the website's effectiveness in attracting and retaining potential investors, marking the successful completion of this redesign endeavor.
Testing and Conclusion
☹︎ Complex Navigation for Investment Information:
Investors may struggle to navigate through the website to find detailed information on specific investment opportunities.
☺︎ Optimize the website navigation by creating a clear and intuitive menu structure. Implement a dedicated "Investment Opportunities" section with concise, well-organized details.
☹︎ Inadequate Visualization of Investment Data:
Investors may find it challenging to interpret complex investment data due to lack of visual aids.
☺︎ Incorporate interactive visual elements such as graphs, charts, and infographics to present investment data in a visually appealing and digestible format.