Central Bank Center
Objective:
Redesign the Central Bank Center's web platform to seamlessly integrate information and features from the Lexington Convention Center, Rupp Arena, and Lexington Opera House, while maintaining a cohesive brand identity.
Central Bank Center aimed to revamp its website, unifying venue details and ensuring a seamless, user-friendly experience to enhance guests' exploration of downtown Lexington's diverse cultural offerings.
Role: UX/UI Designer
Wireframing, High-Fidelty Prototyping; Figma
Deliverables:
High-Fidelity Mockups, Style Guide, Responsive Design, UI Components, Wireframes, Visual Assets, Accessibility Considerations – Homepage, Search, Event Detail/Interior Pages, Event Listing Pages, Venue Detail Pages, Interactive Visitor Guide, Interior Pages, Typography and Iconography, Color Palette
Venue Differentiation:
Clearly differentiate between Central Bank Center, Rupp Arena, and Lexington Opera House within the unified design.
Use distinct but cohesive visual elements for each venue, such as specific color accents, icons, or imagery.
Customizable Promo System:
Implement a customizable promo system with the ability to easily update and manage promotional content (special promotions, discounts, or featured events.)
Visitor Guide with Interactive Maps:
Create an interactive visitor guide with detailed maps, facility information, and points of interest to navigate the Central Bank Center complex.
Premium Panel System for Key Announcements:
Implement a premium panel system for important announcements, ensuring visibility without overwhelming the overall design.
Needs and Solutions
Following the Central Bank Center website redesign, robust user testing was conducted to refine the user experience. Diverse user groups evaluated the site's navigation, venue differentiation, and ticket purchasing process. Insights from this testing phase were instrumental in optimizing features like seating maps and Venue Detail Pages. The iterative design approach, informed by user feedback, ensured a user-friendly platform aligned with client objectives.
The project's conclusion marks a successful collaboration resulting in a streamlined, modern website that enhances the overall patron experience. The incorporation of interactive elements and refined functionalities positions the Central Bank Center website as a dynamic and accessible hub for event discovery and attendance in downtown Lexington, Kentucky.
Testing and Conclusion
☹︎ Venue Differentiation and Ticket Purchasing:
Users may face confusion in differentiating between venues and ensuring they are purchasing tickets for the correct event at the intended venue.
☺︎ Clearly label each venue section with distinct visual cues on the homepage.
☺︎ Implement a step-by-step ticket purchasing process that includes the venue name prominently.
☺︎ Provide a summary or visual representation of the selected venue during the ticket checkout process to reinforce the user's choice.
☹︎ Seating Maps and Venue Detail Pages:
Users may struggle to find detailed information such as seating maps, parking information, or venue-specific details.
☺︎ Include interactive seating maps for each venue, allowing users to preview and select their preferred seats.
☺︎ Develop dedicated Venue Detail Pages for each venue, providing comprehensive information about seating arrangements, parking options, accessibility features, and any unique venue characteristics.
☺︎ Ensure that links to Venue Detail Pages are easily accessible from event pages, prominently displaying relevant venue information.