COPAN Diagnostics
Objective:
Elevate COPAN Diagnostics' online presence by rebranding copanusa.com, aligning it with the corporate visual direction, and delivering a dynamic website that provides a seamless user experience, and positions COPAN as the leader in Microbiology Automation and Sample Collection, catering to the diverse needs of their core target personas—Lab Directors, Lab Techs, and Distributor Sales Reps.
COPAN aimed to revolutionize its digital presence, delivering a user-friendly website that harmonizes with the brand and reinforces leadership in Microbiology Automation.
Role: User Interface Designer
UI Design, Figma
Deliverables:
High-Fidelity Mockups, Style Guide, Responsive Design, UI Components, Visual Assets, Accessibility Considerations – Homepage, Search, Product Catalogue
Background Alignment:
Design the new website to be consistent and cohesive with COPAN's corporate branding while incorporating artistic design elements.
Ensure the website aligns with corporate values of investing in science and technology for continuous improvement.
User-Friendly Navigation:
Design the website to be user-friendly and easy to navigate through various product areas.
Highlight important sections such as the Scientific Blog "Research Roundup" and enhance search functionality for the studies library.
Competitor Differentiation:
Differentiate COPAN from competitors by owning the automation space and showcasing it prominently on the website.
Draw inspiration from competitor websites like bd.com and puritanmedproducts.com, emphasizing easy navigation and effective SEO.
Needs and Solutions
User testing revealed high praise for the website's intuitive navigation, mobile responsiveness, and improved search functionality. Participants expressed positive sentiments about the alignment with COPAN's branding, contributing to an overall favorable user experience.
In conclusion, this project successfully achieved its objectives by delivering a modern and user-friendly website that aligns seamlessly with COPAN's branding. The incorporation of intuitive navigation, mobile responsiveness, and enhanced search functionality garnered positive feedback from users during testing. The website's design effectively showcases COPAN's expertise, providing a strong platform for engaging target audiences and reinforcing the company's position as a leader in Microbiology Automation and Sample Collection.
Testing and Conclusion
☹︎ Information Overload:
Users, particularly those in scientific roles, may feel overwhelmed by extensive information, impacting the overall user experience.
☺︎ Employ a clean and organized layout, utilizing clear headings, bullet points, and concise content. Implement progressive disclosure, revealing information progressively as users navigate deeper into the site. Prioritize essential information.
☹︎ Search Functionality Challenges :
Users may struggle to find specific content, especially within the extensive studies library.
☺︎ Enhance search functionality by incorporating filters, tags, and a robust categorization system for scientific studies. Include an advanced search option that allows users to specify criteria, improving the accuracy of search results.