Sing Out Loud
Objective:
Create a visually appealing and flexible interface that allows easy input of varied data types. Implement a calendar view for event sorting, highlight artists, and streamline application processes. Ensure design consistency with sister sites, theamp.com and pvconcerthall.com.
Sing Out Loud aimed to develop a user-friendly and visually captivating website that enhances the user experience, reflects the festival's inclusive spirit, and celebrates the diversity of live music.
Role: UI Designer
Sketch, High-Fidelity Prototyping
Deliverables:
High-Fidelity Mockups, Style Guide, Responsive Design, UI Components, Visual Assets, Accessibility Considerations – Homepage, Search, Event Detail/Interior Pages, Event Listing Pages
Flexible Data Input:
Design a modular system for data input to accommodate diverse information types and maintain consistency.
Calendar View for Event Sorting:
Implement a calendar view for easy event navigation and date-specific sorting.
Artist Highlights and Application Processes:
Design dedicated sections for artist highlights and create streamlined application forms for bands, mentorship programs, and band practice development.
Needs and Solutions
In the user-testing phase of the Sing Out Loud Music Festival website redesign project, a diverse group of participants engaged with the revamped interface to assess its functionality and user-friendliness. Test scenarios were designed to evaluate the flexibility of the data input system, the impact of visual redesign on user satisfaction, and the effectiveness of navigation improvements. Participants provided valuable feedback on their experience with the calendar view, application processes, and overall information accessibility. Iterative testing cycles were conducted, allowing for continuous refinement based on user insights. The findings from user testing played a pivotal role in shaping the final design, ensuring that the website meets the needs and expectations of its varied user base.
The redesigned Sing Out Loud Music Festival website is a collaborative effort to address user pain points and enhance the online experience. Prioritizing flexibility, visual design, and navigation, the website aligns seamlessly with the festival's brand. Through user testing and refinement, it provides intuitive pathways to information, celebrating the festival's artistic inspiration. The revamped site sets the stage for an engaging online presence that mirrors the vibrant and diverse nature of the Sing Out Loud Music Festival.
Testing and Conclusion
☹︎ Information Overload:
Users feel overwhelmed with excessive information.
☺︎ Streamline content, prioritize essential information, and introduce clear navigation pathways. Use collapsible sections or progressive disclosure techniques to present information gradually.
☹︎ Navigation Challenges:
Users find it difficult to locate specific information.
☺︎ Optimize the website's information architecture, create intuitive menus, and incorporate a prominent search functionality. Provide clear calls-to-action for common user tasks.
☹︎ Lack of Date-Specific Sorting:
Users struggle to find events on specific dates.
☺︎ Introduce a calendar view for events, allowing users to easily browse and filter by dates. Implement intuitive date selectors and sorting options.