Wells Fargo Center
Objective:
Overhaul the Wells Fargo Center's online presence by redesigning its premium website, located at wellsfargocenterphilly.com. The focus will be on enhancing user experience, incorporating modern design elements, and implementing advanced features to provide a dynamic and engaging platform for visitors.
Wells Fargo Center aimed to create a more user-friendly and engaging platform, optimizing accessibility and functionality for visitors.
Role: UX/UI Designer
Wireframing, UX/UI Design. Figma
Deliverables:
High-Fidelity Mockups, Style Guide, Responsive Design, UI Components, Wireframes, Visual Assets, Accessibility Considerations – Homepage, Search, Event Detail/Interior Pages, Event Listing Pages, Interactive Visitor Guide, Interior Pages, Typography and Iconography, Color Palette
Advanced Ticketing System:
Implement an advanced ticketing system to simplify and enhance the online ticket-buying experience for users.
Panels System for Visual Appeal:
Integrate a Panels system with two headers (one header for premium ticketing “site”), emphasizing the Premium section layout, logos, and navigation for a visually appealing and organized appearance.
Search Functionality Improvement:
Implement a robust search feature with categories and overlay, providing users with a quick and efficient way to find relevant information.
Needs and Solutions
The testing for the Wells Fargo Center website redesign will involve comprehensive evaluations to ensure a seamless user experience. Usability testing will gauge user-friendliness, assessing navigation and common task completion. Mobile responsiveness, search functionality, ticketing processes, accessibility, and performance will be rigorously tested to guarantee an optimal experience across devices and for users with diverse needs. Feedback mechanisms will be implemented to collect user opinions, guiding improvements based on their insights.
Upon analyzing user feedback and testing results, the conclusion of the project will focus on overall user satisfaction, task completion rates, accessibility, mobile responsiveness, search effectiveness, and performance optimization. The iterative process will utilize feedback to make targeted improvements, ensuring the Wells Fargo Center's website consistently delivers an enhanced and user-friendly experience for all visitors.
Testing and Conclusion
☹︎ Complex Navigation:
Users may find it challenging to navigate the website if the menu structure is complex or if important sections are not easily accessible.
☺︎ Design an intuitive navigation system with clear menu labels, logical grouping, and easy-to-find links to key sections.
☹︎ Unclear Information Hierarchy:
Users may struggle to prioritize information if the hierarchy is unclear, leading to confusion about what content is most important.
☺︎ Establish a clear information hierarchy, emphasizing key details such as upcoming events, ticketing information, and venue facilities.
☹︎ Ineffective Search Functionality:
Users may face difficulties finding specific content if the search functionality is not robust or if the results are not accurate.
☺︎ Implement an advanced search system with filters, categories, and an intuitive interface to enhance the effectiveness of the search feature.